Fonts May be Able to Influence the Presidential Campaign!
The Candidates Want to Know if the Type is Right?
Just before Super Tuesday, I realized that the font influences many of our choices- even our choices of Presidential candidates. An analysis of the logos of the candidates in both parties correctly predicted the success of Barack Obama and John McCain. It may not have been written in the stars, but the handwriting – in their fonts of choice – certainly was on the wall for those who did not win.
It will be interesting to see if either one of the candidates makes any changes to their logos as we move into the general election campaign.
Impressions of the candidates based on their logos (from the Font Bureau’s analysis) suggest the enormity of the choice we face as a nation:
Obama: “contemporary, fresh, very polished and professional… the feeling of a hot new Internet company…This typography is young and cool. Clearly not the old standards of years past. “
McCain: “in between, moderate, not too far in either direction…Everything about this logo says you can buy a car from this man. From the perfectly centered star to the perfectly spaced type, the entire design looks like a high-end real estate company.”
As I always say, “fonts have feelings.” You want those feelings to be the right ones, whether you’re running for President or celebrating a wedding. So keep this in mind when you’re designing invitations for your special occasions.
I would like the opportunity to create something wonderful with an invitation to the 2009 Presidential Inaugural Ball…so stay tuned.
In the meantime, congratulations to the winning Democratic and Republican candidates. The nominees are in place and the stage has been set – let the wild rumpus start! And remeber the fonts will always have their way!
